2017 Advertising & Promotional Practices Among U.S. Grocery Retailers

Advertising and promotion is a vital part of doing business in the retail food industry. As new players enter the market, increasing competition and shifting consumer behavior requires more of retailer's marketing efforts, leaving little room for error. Shoppers continue to demand relevant content with personalized offers through communication channels of their preference. How do food retail advertising and marketing executives make the best use of their budgets and various communication vehicles in order to be successful?.

Nearly 70 food retailers, ranging from one-store operators to some of the nation’s largest grocers, shared their practices and insights on circulars, direct mail, social/digital media and loyalty programs in the Aptaris, dunnhumby and Topco 2017 Advertising and Promotional Practices study.

This report provides an in-depth review of the various practices as they stand today with a look at expected changes in the years to come.

We'll examine:
  • The advertising and promotional practices in the supermarket space today with a look at expected changes in the years ahead.
  • Learn how food retail advertising and marketing executives make the best use of their budgets.
  • Various communications vehicles in order to be successful.

Aptaris Enterprise Marketing & Promotions Management

About Aptaris

Aptaris connects the entire marketing and promotions management process for seamless omnichannel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. Learn more at www.GoAptaris.com


About dunnhumby

dunnhumby is the world’s leading customer science company focused on helping retailers create personalized relationships with the shoppers they serve. We analyze data and apply insights from nearly one billion shoppers across the globe to create personalized customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley’s, Macy's, Coca-Cola, Procter & Gamble, and PepsiCo. Learn more at www.dunnhumby.com