Enterprise Marketing & Promotions Management

888-804-5008 info@GoAptaris.com


February 8, 2015
Aptaris Talking Enabling OmniChannel at the NGA Show

Aptaris will be sharing practical ways that independent retailers can improve promotion planning processes to support omnichannel execution. Visit us at Booth #1412. 2015 NGA Show February 8 to 11, 2015 Las Vegas, Nevada  

Proud sponsors of the Farewell Networking Breakfast

NRF Big Show

January 14, 2015
The NRF Big Show: Achieving the Big Picture Depends On Practical Details

The NRF Big Show promises a “Big Picture” look into the future with an agenda packed with “Big Ideas,” such as:
  • Optimizing Omnichannel
  • The Internet of Everything
  • Cross Channel and Cross Device Shopper Engagement
  • Personalization and the Segment of One
  • Real Time Mobile Experiences

“Big Ideas” Provoke “Big Questions” about Promotion Planning

Implementing “Big Ideas” requires thinking small. The practical details, the nitty-gritty, the tiny elements power the game-changing impact ideas have on organizations and processes. While thinking about the big ideas at NRF, ask the questions about the little things that make a big difference.
  1. In the Segment of One, can your marketing processes today support getting the right offer, to the right shopper at the right time?
  2. Can you react quickly to competition or to an opportunistic buy with timely, hard-hitting marketing? Or, do you miss out because the ad planning process is too manual, too lengthy or too complex?
  3. Do your marketing and merchandising teams use the same systems and data and does that information directly connect and flow to digital, mobile, print, and social advertising teams?
  4. Do merchants and promotion planners have access to in-context performance data to make accurate decisions and evaluate promotion effectiveness real-time?
  5. Are you capturing and billing for all possible vendor funding through innovative deal structures? Are you optimizing your vendor collaboration with performance based negotiations?
  6. Does your process prevent simple mistakes like wrong images, wrong prices, or wrong descriptions that are now hugely magnified in an omnichannel environment with a costly impact on market share, goodwill, trust, and potentially fines?

Explore the Details that Make Big Ideas Work to Get Big Results

Schedule a quick demo to see how you can empower big ideas by getting the details right. Connect with Aptaris in booth 4054 in the Main Hall at the NRF Big Show January 13-14 2015. Jacob Javitz Center, New York.

Resources for NRF Big Show Attendees:



November 7, 2014
Key Role for ROFDA Members: Preserving the Competitive Advantage of Independent Retailers

The retailers you serve have long held the competitive advantage of being close to their customers—understanding what shoppers want and delivering. Technology advances at big chains like Kroger and Walmart are chipping away at that edge. Using data mining and highly targeted shopper marketing techniques, retailing giants are able to fine tune their messages and offers. ROFDA members bring a unique set of capabilities to helping independents answer the threat—not to just survive, but to thrive

Increasing Sophistication in Promotion Management

Members of ROFDA can help independent retailers without big budgets and big staffs to take on new kinds of promotions, better use scan data, reach out to shoppers through new media, fine tune messaging to shoppers, and tap increased and new vendor funding sources. Aptaris connects independent retailers with state-of-the-art promotions management capabilities. We connect systems, processes, and data for an efficient workflow that gives you the agility you need to better reach shoppers, improve the profitability of your promotions, and innovate to keep a competitive edge.

Resources for ROFDA Members


September 9, 2014
Progressive Grocer's Connected Consumer Summit

Aptaris will provide a briefing at Progressive Grocer's Connected Consumer Summit on how the promotion planning, management and execution process needs to change to support CPG retailing in a digital world. While the promise of new media, new technologies and innovative use of data opens exciting possibilities, it requires people, systems and processes be much more connected, streamlined, fast and efficient.

Progressive Grocer's Connected Consumer Summit

September 9-10, 2014 Chicago Marriott O'Hare

Schedule a Connected Consumer: Improving the Promotion Process briefing with Aptaris

Aptaris_Case Study_Promotion_ROI_small

July 31, 2014
Promotion ROI--How to Win by Expanding the Types of Vendor Funding Options

The world of vendor funded promotions is undergoing a technology and process revolution. Retailers need to change the way they plan, execute and measure marketing and promotion activities. Associated Wholesale Grocers, a retailer-owned cooperative serving over 2300 retail member stores in more than 30 states partnered with Aptaris to connect systems, streamline processes, and empower promotion innovation with the goal of capturing more deals, tapping new sources of trade funding, make better use of resources, and speed cash flow.  Get the details on the Associated Wholesale Grocers return on investment and its impact on the bottom lines of every retail member.

Get the AWG story of how to win more vendor funding in today's challenging environment.
Register to receive:Promotion ROI--How to Win by Expanding the Types of Vendor Funding Options


June 10, 2014
FMI Connect: Vendor Promotional Funding: Get More. Profit More

Vendor promotional funds are critical to your bottom line. But getting promotional dollars is more challenging than ever. Vendors are demanding more accountability and are spending trade funds in new ways that challenge your operation. How will you adapt to get more trade funds and grow your bottom line? Stop by booth #3761 to see how Aptaris can help you grow vendor funding for more profitable promotions.

When the Rules Are Changing, Can You Still Win?

  • Stagnating or declining traditional trade spending—down over 50% over the last ten years
  • More vendor spending on shopper marketing, scan-based deals, cross-category events, and basket-centric offers—with a focus on measurable, controllable ROI
  • Growth of the empowered consumer and omni-channel communication shortening lead times, adding complexity, challenging processes and systems
  • Time is money: Getting paid faster and collecting all funds earned is imperative for a healthy bottom line

The FMI Connect Theme Applies: Keys to Connecting Effective Promotions to Profitable Growth

  • Reducing errors from manual data entry processes
  • Coordinating multiple cross-discipline teams for nimble execution
  • Giving vendors access to accurate proof of performance to make billing easier, lessen auditor fees and speed reconciliation time
  • Seizing every promotional dollar you can
  • Relieving team members of manual rework so they can concentrate on high value strategic activities
  • Having instant visibility into process, status, opportunities, execution and results
  • Offering better prices on products you know are relevant to your shoppers for a better price image
  • Increasing store traffic, volume, and profit margins
  • Earning more vendor funding in the future
Be sure to connect with Aptaris at FMI Connect Chicago June 10 through June 13, 2014 McCormick Place (South Hall) at Booth #3761. We connect your people, systems and processes so you can connect with vendors for increased funding—helping you connect with shoppers for more profitable growth.

Coming in June: Win More Vendor Funding: How Retail Innovators Added to Their Bottom Line. Sign up to get the white paper June, 2014.

LEAD Conference Logo

May 14, 2014
Aptaris Presentation at the LEAD Marketing Conference: The New Promotion Equation for Optimal ROI

Aptaris CEO Tom O'Reilly and Senior Advisor Mike Haaf presented"The New Promotion Equation: Retailers and Vendors Working Together for Optimal ROI" at the LEAD Marketing Conference, held May 13, 2014 ,  The LEAD Marketing Conference is a collaborative conference for retailers and manufacturers covering all aspects of loyalty, engagement, analytics and digital applications.
The presentation discussed today's dynamic marketing environment and its impact on promotion management.Vendor promotional funds are critical to retailer bottom lines. But getting promotional dollars is more challenging than ever. Vendors are demanding more accountability and are spending trade funds in new ways that challenge your operation. Retailers and vendors need to work together and adapt to earn customers' dollars.


January 27, 2014
Aptaris Participated at the TopSource Summit

Aptaris hosted booth #304 at the TopSource “Think Big” Summit at the Gaylord Texan Resort & Convention Center, Dallas from January 27-29. More here.


January 13, 2014
Aptaris Showed at the National Retail Federation’s 103nd Annual Convention & Expo

For more information about Aptaris at this show, click here.


January 12, 2014
Aptaris CEO Tom O’Reilly Attended FMI’s Midwinter Executive Conference

Aptaris Founder and CEO Tom O’Reilly was at the Food Marketing Institute’s Midwinter Executive Conference to be held at The Phoenician in Scottsdale, AZ January 12 through 14, 2014.


October 27, 2013
Aptaris Demonstrated the Power of Connecting at NCR/Retalix

Aptaris was at the “Power of One” customer conference hosted by NCR and Retalix. The event was a gathering of innovative products and solutions focused on solving industry problems that mattermost to retailers today.